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Connection · Mobilization · Impact

For Those Who Serve.
For What Comes Next.

We connect veterans, first responders, and their families to trusted support — and turn community action into real results for the people and organizations doing the work.

Find resources Get involved

Connection01

Connecting veterans, first responders, and their families to trusted resources, people, organizations, and community.

1,634vetted resources

Mobilization02

Turning awareness into action — getting communities, partners, artists, brands, and supporters involved.

4 · 21campaigns · partners

Impact03

Converting participation into measurable support — funding, visibility, access, and tangible outcomes for the people doing the work.

$1,293raised for 2 nonprofits

02 · Mobilization

Awareness into action.

Every campaign feeds The $70K Mission — rucks, races, movement challenges, and a concert series that bring communities, partners, artists, and brands into the work.

Athletic campaigns

UpcomingOct 24, 2026

Ruck For The 22

RuckUp22 in Huntsville. Ruck all 22 miles, or walk any distance with family and friends.

Join the ruck →

In 26 daysNov 21–22, 2026

22 For the 22

22 sessions of 22 minutes of movement, at your own pace, across a 22-hour window.

Take part →

Training nowMay 16, 2027

Tri For The 22

IRONMAN 70.3 Chattanooga — the race that started The $70K Mission.

2026 USA Triathlon Together We Thrive Grant Recipient

Follow the journey →

Selected Athlete — Blue70 Racing · Peak Athletic Collective Representing Blue70 Racing on the road to IRONMAN 70.3 Chattanooga.

Benefit concert series · Coming soonFor The 22: LiveArtists, veterans, first responders, and families — tickets, sponsorships, and auctions all count toward the mission.

Get updates →

Mobilization · Get involved

Here to give help?
Four ways in.

ParticipateJoin a ruck, a race, or a movement challenge.See campaigns →PartnerBrands, artists, and organizations: contribute gear, services, funding, expertise, or reach.Become a partner →DonateGive directly through a beneficiary campaign.Donate →ShareHelp trusted resources reach the people who need them.Find resources →

03 · Impact

Participation, made measurable.

See the full impact report →

The $70K Mission
$1,293 raised

Goal · $70,000

FundingMighty Oaks FoundationBeneficiary of The $70K Mission.

FundingVeterans and Athletes UnitedBeneficiary of The $70K Mission.

Access & visibility21 partnersLed by presenting partners Montgomery Bicycle Club and Stradalli Carbon Sports, with GORUCK, INERTmugs, Project Echelon, ISM Saddles, Zealios, Funky Trunks, and 13 more. Meet them →

Why 22 · Why we wear black

A symbol we carry, not a statistic we repeat.

22 has become a widely recognized symbol of veteran suicide awareness. It's historically significant, but it isn't the current national number — the VA's most recent data (2023) puts the daily average at 17.5 Veterans lost to suicide.

For The 22 also serves first responders — law enforcement, fire, EMS, dispatch, and corrections. Reporting there is far less complete, but the best available estimates suggest a law-enforcement officer is lost to suicide roughly every 2 to 3 days.

Behind every one of those numbers is a family, a team, a unit, and a community left behind — and that's what keeps this work in front of us.

Why we wear black →

Why I started this

“There is another veteran somewhere trying to figure out what comes next. Another who needs a mission. Another who needs a team.”

People and organizations invested in me when it mattered most. For The 22 is how I return that investment.

Cody Hitson

Founder · Combat veteran

Read my story

Awareness calendar

Days we pause to recognize.

Full calendar →

For Those Who Serve.For What Comes Next.

Our mission pillars

The right help, matched to you.

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